DiGiorno Frozen Pizza Comes With Chocolate-Chip Cookies
References: calorielab & theawesomer
Frozen pizza brand DiGiorno has released a combination pack that includes Nestle cookie dough with its frozen pies. While I’m not sure pizza goes well with cookies, this is an amazing marketing plan for children: What busy professional mom wouldn’t love the idea of putting one box of items into the oven that the children would enjoy? Also in the works is a combo box with pizza and chicken wings -- the ultimate indulgence for anyone looking to enjoy two of life’s pleasures.
Trend Themes
-
Combination Packs — The trend of combining different products in one package creates convenience and variety for consumers.
-
Indulgent Food Pairings — Pairing unlikely food combinations, such as cookies and pizza or pizza and chicken wings, can create unique and indulgent experiences for consumers.
-
Marketing to Busy Parents — Creating prepackaged combo meals that are easy and enjoyable for children taps into the market of busy professional parents.
Industry Implications
-
Frozen Food — The frozen food industry can capitalize on the trend of combination packs by offering more diverse and convenient meal options.
-
Snack Food — Snack food brands can explore the trend of indulgent food pairings to create unique and memorable snacking experiences for consumers.
-
Convenience Food — Convenience food companies can target busy parents by offering prepackaged combo meals that are quick and appealing for children.
2
Score
Popularity
Activity
Freshness
