Ahead of the Super Bowl on February 7th, frozen pizza company DiGiorno announced that it would be launching a contest to give fans the chance to win a free pizza.
The contest is open to American football fans for the day of the game only. To enter, they'll have to keep a close eye on the score of the game. If the game's score is 3-14 or 14-3 at any point, the company will give away free pizza. When the score reflects these numbers, DiGiorno will Tweet a link that will give fans the chance to enter. Those who enter in time will be rewarded with a complimentary pizza while supplies last.
With the free pizza contest, DiGiorno continues its Pi Score Promotion that first launched last year with much success.
Image Credit: DiGiorno
Why This Trend Is Growing
- Real-time Score-based Promotions
- Opportunity for other companies to create promotions based on real-time scores of popular events.
- Social Media-driven Giveaways
- Social media platforms are a powerful way to engage with target audiences for giveaways.
- Data-driven Marketing Campaigns
- Data analytics can provide insights into what types of promotions resonate best with target audiences.
Industries Being Reshaped
- Food & Beverages Industry
- Personalized promotions for customers where they periodically get a free product.
- Marketing Industry
- Ad agencies can leverage these types of promotions as part of their marketing campaigns.
- Social Media Industry
- Social media platforms can work to make it easier for brands to connect with their audiences and deliver targeted promotions.
