Live Fast (Update)
References: arabaquarius.blogspot
Diesel released new ads in their super creative and successful 'live fast' campaign. Stitches shows a model running away while the surgeon is trying to finish stitching her leg. Lipstick shows a group of models putting on lipstick while running in the street.
“Live fast†| High speed shopping diesel.com
Advertising Agency: Marcel Paris, France
Photographer: Laurie Bartley
See more 'live fast' ads in our original Trend Hunter post:
Implications - One of the best ways an established company or brand can generate interest in a new campaign is through short, comedic advertising. By packing the advertising with jokes and limiting it to under one minute, the brand stands a better chance of the commercial going viral and spreading the campaign.
Trend Themes
1. Short-form Comedic Advertising - Using short, comedic advertising with jokes and limited time to go viral.
2. High-speed Shopping - Emphasizing speed as a selling point for the brand's products.
3. Creative Fashion Advertising - Employing creative and attention-grabbing concepts in fashion advertising.
Industry Implications
1. Fashion and Apparel - Fashion and Apparel industry can benefit from creative, fast-paced advertising campaigns.
2. Advertising and Marketing - Advertising and Marketing industry can utilize short-format, impactful commercials to promote products.
3. E-commerce - E-commerce companies can emphasize the efficiency of their shopping process through fast-paced campaigns.
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