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Diesel Shows Unique Spirit in Fall/Winter Campaign

 - Aug 21, 2009   Updated: Jun 15 2011
References: diesel & homotography.blogspot
Diesel is well-known for their head-scratching ads, and their new Fall/Winter campaign continues that legacy.

We've had a sneak peek at the concept with a curious Twink vs. Bear billboard earlier, and now we can confirm that the whole campaign is just as crazy.

Each of the offbeat Diesel ads comes with illustrations and cryptic copies that can be interpreted as deep social commentary or just plain nonsense.

Implications - In contemporary society, it is difficult for companies to gain attention from consumers, and shocking advertising is one way to garner recognition. Ads featuring nudity allows businesses to grab the attention of a customer and cement a memorable image of their brand into a buyer's mind.