The new Diesel 'Be Stupid' print advertisements for Spring/Summer 2010 are quite clever. While basing a campaign off being stupid might not initially seem so smart, Diesel (like most of their cutting-edge ads) pulls it off with flying colors.
Depicting people in funny poses, the ads state slogans like "Smart sees what there is. Stupid sees what there could be," and "Smart plans. Stupid Improvises." These ads all promote having fun and not taking yourself to seriously.
The Diesel 'Be Stupid' ads are enough to make anybody want to be unsmart.
Why This Trend Is Growing
- Anti-intellectualism Marketing
- Using slogans and images that promote a carefree, unsmart approach to life.
- Humorous Advertising
- Print and digital ads that use humor to promote a brand or product.
- Disruptive Branding
- Brands that break from traditional, serious advertising and promote themselves in unconventional ways.
Industries Being Reshaped
- Fashion and Apparel Industry
- Using humor and anti-intellectualism messaging to promote lines of clothing and accessories.
- Food and Beverage Industry
- Using humorous messaging to promote a product or brand.
- Entertainment Industry
- Brands using humorous and unconventional advertising to promote shows or movies.
