The new Diesel 'Be Stupid' print advertisements for Spring/Summer 2010 are quite clever. While basing a campaign off being stupid might not initially seem so smart, Diesel (like most of their cutting-edge ads) pulls it off with flying colors.
Depicting people in funny poses, the ads state slogans like "Smart sees what there is. Stupid sees what there could be," and "Smart plans. Stupid Improvises." These ads all promote having fun and not taking yourself to seriously.
The Diesel 'Be Stupid' ads are enough to make anybody want to be unsmart.