In celebration of the Fourth of July, Dickey’s Barbecue Pit is helping fans celebrate America's birthday with a variety of festive BBQ menu items. These include the Family Pack which feeds six, the XL Pack which feeds eight, the Wing pack which feeds six, and the Big Yellow Box which feeds up to 12. The brand is also offering meats – competition-style brisket, finger-licking pulled pork, fall-off-the-bone pork ribs, marinated BBQ chicken and turkey breast – by the pound on Fourth of July.
“Barbecue is a staple for summertime gatherings, so Fourth of July is always a huge holiday for Dickey’s,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Last year, we saw record-breaking sales and sold more than 200,000 pork ribs over the holiday weekend! We can’t wait to be the go-to destination for barbecue lovers looking to host a smokin’ celebration this Independence Day.”
What's Driving This Trend
- Festive BBQ Offerings
- Opportunity for restaurants to create seasonal menu items and packaging to cater to special occasions.
- Family-sized Meal Packs
- Opportunity to create pre-packed meals with flexible portion sizes to accommodate groups of different sizes.
- Meats by the Pound
- Opportunity for restaurants to offer meats for take-out or delivery, allowing customers to enjoy restaurant-quality meals at home.
Who This Affects Most
- Food and Beverage
- Restaurants can cater to special occasions with themed menu items and packaging to drive sales.
- Retail
- Opportunity for grocery stores to offer pre-made barbecue meal kits or meats by the pound for customers to prepare at home.
- Packaging
- Opportunity for packaging companies to create themed packaging for special occasions to be used by restaurants and grocery stores.
