In an effort to help disadvantaged women, Rebel Nell is turning real Detroit graffiti into luxury jewelry pieces. The social enterprise takes defaced wall pieces and turn them into high-end jewelry. In this way, they are transforming urban eye sores into something beautiful.
A city in decay, Detroit's economy has been struggling and public defacement runs rampant. As some the street art crumbles off walls and buildings, Rebel Nell is using a technique to "reveal all the beautiful layers that make up the graffiti." Every piece is made by a disadvantaged local woman employed by Rebel Nell to give them a new skill set and eventually help them start their own businesses. The pendants, rings and earrings featuring real Detroit grafitti is from the community for the community.