One of the newest products from OUAI is the Detox Shampoo, which is designed to be deeply cleansing and useful for clearing the scalp of everything from oil and dirt to product buildup. The clarifying shampoo boasts a formula that's free of parabens, sulfates, phthalates, mineral oil and other ingredients, and it contains ingredients like apple cider vinegar and strengthening keratin.
OUAI's Detox Shampoo was created in response to changing consumer habits. According to OUAI's Jen Atkin, "We heard so many people talk about how they were able to go longer in between washes with all the resources available to them in the hair space, but then realized that because of all this product buildup, they needed a deeper wash."
Image Credit: OUAI