Normally architects don't like to deal with the jiggle factor when designing a structure. But when your raw material jelly, it is a prerequisite. Bompas & Parr are running a jelly design competition as part of this summer's London Festival of Architecture. The resulting molds and preparatory material will be auctioned on behalf of Architects for Aid, a charity dedicated to providing building expertise to NGOs and community groups.
Implications - These jello creations use a popular childhood food to form an enticing architectural structure. With contemporary society being inundated with modern commodities, companies that use familiar games or associations from youth will attract a large consumer base yearning to experience these years gone by.