After a successful debut at Design Miami, Converso opens its first ever West Coast design showroom in L.A., featuring a collection of rare furniture and sculptures by some of the most iconic and influential designers of the century. Owner Lawrence Converso shares with Design Milk that his decision of opening a location in Los Angeles stems from his strong connections in the city with dealers, friends and clients.
The design showroom is like an encyclopedia with physical instances of groundbreaking interior pieces— from the late Wendell Castle's sculpted coffee table and a rare tripod lamp by Philip Johnson to the German Expressionist vibe of the Monumental Argente Cabinet by Paul Evans and Mario Dal Fabbro's wooden sculptures.
Photo Credits: Sam Frost
Converso Boasts One-of-a-Kind Works by Iconic Designers
1. Rare Design Showrooms - The emergence of extremely rare design showrooms offers business professionals the opportunity to explore and showcase unique and iconic furniture pieces.
2. Iconic Designer Collections - The presence of one-of-a-kind works by iconic designers in showrooms presents a disruptive innovation opportunity for businesses to collaborate with these designers and create exclusive products.
3. Physical Encyclopedic Showrooms - The creation of design showrooms that function as physical encyclopedias allows for a tangible, immersive experience for customers to interact with and appreciate the artistry of interior pieces.
1. Furniture Design - The furniture design industry can take advantage of rare design showrooms to gain inspiration and explore new design concepts.
2. Luxury Home Decor - The luxury home decor industry can tap into the opportunity of showcasing one-of-a-kind designer collections in their showrooms to attract high-end clientele.
3. Art Galleries - Art galleries can embrace the concept of physical encyclopedic showrooms to expand their offerings and display unique furniture and sculptures alongside traditional artwork.