Designer Kristi Bernick's latest project is a natural childbirth clinic in Brooklyn, New York called 'Deserved Deliveries.' Did you know that New York City has the worst track record in the United States when it comes to maternal-related deaths? For such a forward-thinking city -- a place that many residents call the center of the world -- this is astounding.
Deserved Deliveries aims to counter maternal mortality through innovative midwifery and obstetrics strategies.
Implications - North American society has recently become increasingly more interested in celebrity pregnancies and reality television shows that document pregnancy and birth. As birth rates continue to rise around the world, businesses can benefit by addressing important issues and problems being faced by a large amount of women and families. By providing a service or care facility that aims at preventing death, the fear and possibility of tragedy will cause consumers to turn to companies that are offering safe alternatives to at-home, natural childbirth.
Why This Trend Is Growing
- Natural Childbirth Clinics
- The rise of natural childbirth clinics, like Deserved Deliveries, is an opportunity for disruptive innovation in healthcare by prioritizing maternal safety and comfort.
- Innovative Midwifery and Obstetrics Strategies
- Innovative midwifery and obstetrics strategies can disrupt traditional hospital-based childbirth care by providing personalized, holistic care for expectant mothers.
- Addressing Maternal Mortality
- Addressing maternal mortality through healthcare innovation can disrupt the lack of maternal safety and health access for women around the world.
Industries Being Reshaped
- Healthcare
- Healthcare companies can capitalize on the increasing demand for natural childbirth clinics and innovative childbirth care by providing services and products that prioritize maternal safety and comfort.
- Maternal and Child Health
- Maternal and child health organizations can disrupt traditional hospital-based childbirth care by educating expectant mothers and partners of their rights and options for personalized, holistic care.
- Social Services
- Social services organizations can innovate maternal and child health care access for low-income families by providing resources and support for natural childbirth clinics and innovative midwifery and obstetrics strategies.
