Designer Kristi Bernick's latest project is a natural childbirth clinic in Brooklyn, New York called 'Deserved Deliveries.' Did you know that New York City has the worst track record in the United States when it comes to maternal-related deaths? For such a forward-thinking city -- a place that many residents call the center of the world -- this is astounding.
Deserved Deliveries aims to counter maternal mortality through innovative midwifery and obstetrics strategies.
Implications - North American society has recently become increasingly more interested in celebrity pregnancies and reality television shows that document pregnancy and birth. As birth rates continue to rise around the world, businesses can benefit by addressing important issues and problems being faced by a large amount of women and families. By providing a service or care facility that aims at preventing death, the fear and possibility of tragedy will cause consumers to turn to companies that are offering safe alternatives to at-home, natural childbirth.