Branson made his name hauling Virgins across the pond. Now, Derrie-Air wants to make a fortune by charging passengers by the pound. Luggage charges and peanut charges were, well, peanuts, compared to what the sliding scale could gain from the overweight Americans. Reports are that during Fashion Weeks the buy-the-pound airline will suspend this fare structure because of the size zero models.
Great business model if it were true, alas, it is not. The new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings and Gyro ad agency.