The Delta Inflight iPads are an innovative and forward-looking initiative recently implemented by the airline provider. In all, 22 iPads were given out to pilots to be tested at two specific times: before the plane takes off and when it is above 10,000 feet.
The hope is that the Delta Inflight iPads will enhance communication between the pilots and the grounds crew. What I particularly like about this is that Delta is trying to find a way to provide a better service to its customers by using an emerging platform.
Implications - The iPad and other tablet devices have captured the imagination of consumers. There exists a tremendous opportunity to create engaging content specifically for these devices. Companies ought to consider the emergence of this new platform when designing marketing campaigns.