Figura's Deli collection is the latest line to come from the Brooklyn-based label. It's dedicated to New York’s ubiquitous corner store; the deli. A deli is a local shop, usually family-owned and always a good choice to satisfy whatever one might be craving. Delis are as visually noisy and as busy as urban life, and Figura's minimal designs are sure to help one find balance in the city. In addition to the aesthetic, "deli" sounds similar to "daily," which references Figura's new collection.
Versatile, lush and comfortable, Figura's collection is sure to offer one the same level of daily comfort that delis provide.
Credits: Anna Sergeeva (photography), Katerina Katakalides and Imani Curry-Johnson (modeling), Mariko Hartman (make-up and hair), Elena Zaharova (styling), Artur Paykin (Digital Art Director)
What Makes This Trend Stand Out
- Minimal Fashion
- Disruptive innovation opportunity: Create minimalist fashion lines inspired by everyday urban life.
- Deli-inspired Designs
- Disruptive innovation opportunity: Combine elements of deli aesthetics with fashion to create unique and visually noisy clothing.
- Versatile Comfort
- Disruptive innovation opportunity: Develop clothing collections that prioritize comfort without compromising style and fashion.
Sectors Adopting This
- Fashion Design
- Disruptive innovation opportunity: Experiment with inspirations from unconventional sources, such as urban delis, to create distinct and compelling fashion collections.
- Retail
- Disruptive innovation opportunity: Create retail environments that emulate the visual noisy and busy atmosphere of a deli, providing a unique shopping experience.
- Beauty and Grooming
- Disruptive innovation opportunity: Explore make-up and hair styling techniques that complement minimal and deli-inspired fashion designs.
