Def Jam Rapstar brings all the swagger of performing to your basement. Similar to Guitar Hero and SingStar, this game wants you to destroy levels by rapping. This ad drives the point home by having several young people strongly tell the viewer that they are a Def Jam Rapstar. The commercial succeeds in creating the "I'm just like them" feeling.
Def Jam Rapstar could be the next game that everyone has and busts out at parties. Is your swagger undeniable?