Melting Seating Collections

The De-Evolution Chairs Represent the Decline of the American Dream

These De-Evolution Chairs serve as more than a fantastical collection of furnishings that appear to experience a gradual transformation. This series of artistic works is actually intended to comment on the depressing status quo of the United States of America. Beginning with a complete wingback chair, the range appears to decompose to the point where the final object is essentially a broken stool.

The melting backrests represent the pressures and the resultant decline of many of the economic and social structures of the country. You will notice, however, that as Brad Ascalon's De-Evolution Chairs deteriorate, the colorful Amoire Libre fabric stays in tact. This is a message of hope and respect from the designer who can still see the nation's beauty, value and potential.

Degeneration Furniture
Designing furniture that gradually deteriorates to symbolize social and economic decline.
Hopeful Design
Incorporating elements of hope and beauty into furniture collections that comment on societal issues.
Artistic Commentary
Using furniture as a medium to make statements about the status quo and the American Dream.

Industries Being Reshaped

Furniture Manufacturing
Manufacturers can explore innovative designs that convey social and economic messages through the gradual degradation of furniture pieces.
Textile Design
There is an opportunity for textile designers to create fabrics that symbolize hope and beauty in contrast to deteriorating furniture designs.
Art Galleries
Art galleries can showcase furniture collections that serve as artistic commentary on societal issues, sparking conversations and promoting awareness.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 70%
Freshness 8%

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