This deep treatment masque from Curls Dynasty features an unlikely ingredient pairing that helps to leave hair soft, moisturized and strong. Although pumpkin is often paired with other autumnal ingredients that are comforting and warming, peppermint is strong, stimulating and cooling. Together, the organic pumpkin seed oil and the peppermint leaf extract in the Pumpkin Mint Deep Treatment Deep Conditioning Masque help to repair dry and damaged hair with natural vitamins, nutrients and antioxidants.
When it comes to using the hair care product, the brand recommends applying it to wet hair with a focus on any areas that are damaged. After the deep conditioning treatment is left on the hair for anywhere from five to 10 minutes, it can be rinsed away or its reparative properties can be amplified with added heat.
Key Themes Behind This Trend
- Organic Hair Care
- As consumers become more conscious of the ingredients in their beauty products, there is a growing trend towards organic hair care.
- Unconventional Ingredient Pairing
- The use of unlikely ingredient pairings, such as pumpkin and peppermint, is a rising trend in the hair care industry, offering unique and innovative formulations.
- DIY Hair Care
- The trend of DIY hair care products is on the rise, as consumers seek more control over the ingredients and customization of their hair treatments.
Where This Applies
- Beauty & Personal Care
- The beauty and personal care industry has the opportunity to capitalize on the trend towards organic hair care and develop innovative, natural-based hair care products.
- Natural Ingredients
- The natural ingredients industry can explore new ingredient pairings and formulations, responding to the growing demand for unconventional and effective hair care products.
- DIY Beauty
- The DIY beauty industry can create platforms and resources to empower consumers to make their own customized hair care products using natural ingredients and innovative recipes.
