Dino Bonacic’s ‘Time’ editorial takes you through decades of style with men’s fashion. Mario J. models various articles like a suit and bow tie ensemble, reminiscent of the 19th century but brings it back to the 80s and 90s with a snapback hat.
The editorial also features hot 80s pieces like bright colored sunglasses, denim jackets, striped shirts and patterned pants. Oversized sweaters, slim-fit capris and fedoras reflect the current ‘hipster’ fashion so many men sport today. So fittingly named ‘Time,’ the editorial features designs that keep making a comeback.
Jelena Balic, the photographer, rotates between color and monochromatic photography—another element that shows the progress of technology and development of pictures. Setting also plays a big part in the editorial—the outfit is matched with the setting. For hip urban wear, the model is posed in front of graffiti-clad walls and for classic formal wear, he is posed romantically behind a flower branch.
What's Driving This Trend
- Fashion Time Travel
- Disruptive innovation opportunity: Create a clothing line that combines vintage styles from various eras to create a unique and timeless look.
- Progression of Photography
- Disruptive innovation opportunity: Develop a camera or photo editing software that simulates the look and feel of different eras of photography, from black and white to modern day filters.
- Cyclical Fashion Trends
- Disruptive innovation opportunity: Predict and capitalize on the cyclical nature of fashion trends by creating a service that offers personalized fashion advice based on trend patterns and personal preferences.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporate technology, such as augmented reality, to enhance the retail experience and enable customers to try on clothing virtually.
- Photography
- Disruptive innovation opportunity: Create a platform that connects photographers with models and clients seeking vintage-style photo shoots for advertising and editorial purposes.
- Marketing
- Disruptive innovation opportunity: Use data analytics to analyze and predict cyclical fashion trends and target marketing campaigns accordingly.
