The Dead Man’s Fingers Banana Rum has been added to the brand's product range to offer consumers a premium way to enhance their favorite cocktails and drink recipes. The flavored rum was first introduced by the brand as a limited edition offering prior to Christmas last year and is now being brought back as a permanent product. The run features a 37.5% ABV and is available to order now in 70cl bottles in the UK.
Brand Manager Sam Caulfield spoke further on the Dead Man’s Fingers Banana Rum saying, "The flavoured and premium rum category is continuing to see strong growth, with Dead Man’s Fingers now being the fastest growing flavoured / spiced rum brand (MAT). As we approach the summer season there’s a huge opportunity to tap into this trend with new tropical fruit flavours such as Banana, which is a key flavour trend for 2021 with consumers seeking out holiday style drinks."