For Dazed Digital’s ‘Man Machine’ Issue, the team took futuristic fashion and teamed them with incredibly over-the-top plastic masks by Gareth Pugh.
The masks go hand-in-hand with looks by Alexander McQueen, Hussein Chalayan and Gucci (to name a few.) The Dazed Digital ‘Man Machine’ photo shoot can be viewed on their website.
Implications - The fashion industry is often criticized for showcasing pieces that are not wearable by the average consumer, placing practicality behind adornment. Though this may be true, fantasy is the foundation of the fashion industry, and is the reason why pieces such as these Gareth Pugh masks are so fascinating. Essentially, fashion is walking art that consumers enjoy not because of its realism, but because of its whimsical elements.