This Dawn Amsterdam Zoo billboard campaign is a clever way to promote the zoo through having the public celebrate newborn animals. By placing removable stickers on billboards throughout the city, Dawn agency allows everyone to stick life-sized baby animals wherever they choose.
The campaign is a great idea for letting the public take part in promoting without anyone even realizing it. The stickers are also the same size as the actual newborns at the zoo, so sticker enthusiasts everywhere can get a sense of the exact size of these new additions. No matter where these stickers end up, at least the Dawn Amsterdam Zoo campaign was a successful, interactive experience.
Implications - Many individuals do not pay attention to advertisements, so allowing the public to do the promotional work is a great way for a company to gain attention in contemporary society. Companies should consider what interactive features to include in a product or advertisement to gain an edge over other competitors.
Key Themes Behind This Trend
- Interactive Advertising
- Opportunity for businesses to engage consumers by allowing them to participate in the promotion process.
- User-generated Promotion
- Potential for businesses to harness the power of the public by letting them promote the brand through interactive campaigns.
- Experiential Marketing
- Chance for companies to create memorable brand experiences by integrating interactive elements into their advertising strategies.
Where This Applies
- Marketing and Advertising
- Disruptive innovation opportunity for companies to explore more interactive and user-generated promotional strategies.
- Zoos and Wildlife Parks
- Potential for zoos to engage the public and increase awareness through interactive campaigns that involve the promotion of newborn animals.
- Outdoor Advertising
- Opportunity for outdoor advertising companies to incorporate interactive elements, such as removable stickers, to enhance engagement and create a more immersive experience for consumers.
