Parisian art director David Redon combines modern with retro in his new 'Ads Libitum' project.
Celebrities are known for endorsing products that the media wants you to buy. This tradition started in the past and continues today. David took current Hollywood icons and placed them into retro ad posters from the 50s and 60s. He combines their iconic faces with their clever song lyrics to make an advertisement for a fake product. You can check out Amy Whinehouse's 'Back to Black' coffee, Pharell's 'Because I'm Happy' Toothpaste, Outkast's 'So fresh, so clean' soap, Michael Jackson's 'Beat it' mosquito spray and Jay-Z's 'Dirt of your shoulder' shampoo.
The images are all faded and plastered with fake smiles and silly slogans from the 50s and 60s. It's a funny juxtaposition between current and past times. Would you buy any of these products if they were real?
What Makes This Trend Stand Out
- Celebrity Retro Ad Art
- Retro-inspired advertising featuring modern celebrities presents new opportunities for nostalgia marketing.
- Fake Product Endorsement
- Fictitious endorsements by modern celebrities provide new opportunities for brand awareness and digital marketing.
- Pop Culture Nostalgia
- The use of pop culture icons as a marketing device provides fresh opportunities to reach new target audiences.
Sectors Adopting This
- Marketing and Advertising
- The marketing and advertising industry can use the concept of celebrity retro ad art to boost brand awareness and social media engagement.
- Entertainment
- The entertainment industry can benefit from creating retro-inspired content, given the public's current fascination with nostalgia.
- Technology
- Technology leaders can use the concept of retro-modern digital images to create unique content and improve branding.
