This is one super tiny hotel, the smallest boutique hotel in London, to be more specific. Interior designer David Carter created a rustically enchanting setting for people who love personable, small hotels.
The hotel was originally used as a set for photo and video shoots, but is now considered a home away from home for those looking for a unique slumber experience.
Implications - Today's restless consumer is seeking more than relaxation in a vacation, they're looking for a unique experience that will take them far from their own, familiar world. Thus, niche hotels and attractions are opening their doors, boasting innovative and often strange gimmicks to attract consumers who are seeking a new kind of thrill.