The H&M Bodywear Fall/Winter Campaign 2012 is Subtle and Chiseled

 - Aug 17, 2012
References: huffingtonpost & highsnobiety
David Beckham is back and making the rest of us look bad in the H&M Bodywear Fall/Winter Campaign 2012.

After H&M released a very successful campaign last season featuring the popular soccer celebrity, they are back with their fall/winter collection of men's body wear. The photographs include black and white portraits of David flaunting his chiseled figure and various tattoos whilst wearing very little clothing. The simplistic approached to marketing the new line is actually rather clever, women are going to flock to the ads and men are going to want to be more like him.

Photographer for the campaign was Alasdair McLellan who shot the celebrity in Los Angeles. This collaboration between H&M and the soccer super start is going on throughout the year and can be found in all major H&M outlet stores and online.