The Dave Murray 'Beer Series' is hipster-approved, but sophisticated enough to jazz up any bar or den. The Toronto-based designer created this series as a tribute to his favorite brews, from the popular Japanese Sapporo brand to the lesser-known Molson Stock Ale. Murray re-imagined the cans and bottles in a cubist Picasso-inspired style, resulting in illustrations that look almost collage-like. My favorite is definitely the Pabst Blue Ribbon can, which brings the familiar North American hipster drink of choice to high art status.
Beer-drinkers young and old will love the Dave Murray Beer Series for the tongue-in-cheek humor and quirkiness, as well as the intelligent designs. Murray is incredibly talented and creates pop art that can be appreciated by a wide audience. This series and others are currently available to purchase through his online store.
Key Themes Behind This Trend
- Pop Art Resurgence
- Designers are finding inspiration in pop art of the past, creating new and exciting designs for a modern audience.
- Cubist Imagery in Design
- Using cubist imagery can add a unique, sophisticated touch to traditional product design.
- Beer Packaging as Art
- Brands can differentiate themselves by incorporating artistic aesthetics into beer packaging design.
Where This Applies
- Craft Beer
- Craft breweries can stand out in an increasingly competitive market by investing in unique, visually compelling packaging designs.
- Graphic Design
- Graphic designers can draw inspiration from other artists and mediums to create unique and captivating designs.
- E-commerce
- Online marketplaces give artists and designers a platform to sell their work directly to consumers, cutting out intermediaries and reducing costs.
