A first glance at the Darty Poster Campaign may have you wondering what the artwork is attempting to illustrate, but that definitely won’t stop you from trying to figure it out.
Created by artist Chris LaBrooy, the campaign was made for Darty in France. Darty is a company that specializes in electric retailing and it’s clear while looking at the Darty Poster Compaign that their brand has been illustrated in a completely unique way. The campaign features different electronic devices coming together to form wacky faces.
It’s hard to look at the Darty Poster Campaign without cracking a smile or two.
Implications - Modern shoppers are attracted to designs that push the limits on creativity. Companies looking to increase their sales revenue could focus on this aspect of unique style when coming out with new items.