Any product that can carry a theme throughout its design will further improve its chances of being remembered by consumers and the Daniel Brokstad 'Possession' wine packaging does just that. It will be difficult to forget the glossy, dark appeal of the bottles and their casket boxes.
These bottles are given an entirely somber appeal that makes the wine seem much like a hard-hitting liquor and may have one's hand hovering above the box in hesitation, wondering if they can actually handle Possession. The packaging is for three types of red wine entitled 'Evil Demon - Bloody Shiraz,' 'Haunting Ghost - Spoory Cabernet,' and 'Old Witch - Cursed Pinot.' Each bottle's coffin is chosen specifically to coincide with its label.