Daisy Lowe for Agent Provocateur (UPDATE)
Going Like Sixty — September 26, 2008 — Naughty
References: agentprovocateur & vogue
Daisy Lowe wannabes need to raid the retro and burlesque stores and get some glittery tassels for their home catwalks. Daisy Lowe worked a crowd that included Kelly Osborne and Kate Moss to introduce a new fragrance for Agent Provocateur. Daisy Lowe recently took over from Kate Moss as the new face of the luxury lingerie line.
Implications - Since the recession, consumers have felt the urge to "peacock" -- get noticed and stand apart from the crowd. Consumers are doing this in a variety of ways including dressing in more provocative manners. Applying this idea to other industries, businesses will surely appeal to those who want to standout (without paying an arm and a leg).
Implications - Since the recession, consumers have felt the urge to "peacock" -- get noticed and stand apart from the crowd. Consumers are doing this in a variety of ways including dressing in more provocative manners. Applying this idea to other industries, businesses will surely appeal to those who want to standout (without paying an arm and a leg).
Trend Themes
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Retro-inspired Fashion — There is an opportunity to cater to consumers who want to dress in more provocative and unique styles by offering retro-inspired clothing and accessories.
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Luxury Lingerie and Fragrance — The success of Agent Provocateur's fragrance and lingerie line featuring Daisy Lowe suggests that there is a potential for growth in the luxury lingerie and fragrance industries.
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Peacocking Lifestyle — As consumers continue to seek ways to stand out and express themselves, there is an opportunity for businesses in various industries to cater to this peacocking lifestyle trend.
Industry Implications
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Fashion Retail — Retailers can benefit from offering retro-inspired fashion items in their stores to attract consumers who want to dress in unique and provocative styles.
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Luxury Fragrance — The success of Agent Provocateur's new fragrance featuring Daisy Lowe suggests that there is a potential for growth in the luxury fragrance industry.
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Lingerie Retail — The popularity of Agent Provocateur's lingerie brand featuring Daisy Lowe suggests there is an opportunity for growing sales in the luxury lingerie industry.
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