Daisy Lowe wannabes need to raid the retro and burlesque stores and get some glittery tassels for their home catwalks. Daisy Lowe worked a crowd that included Kelly Osborne and Kate Moss to introduce a new fragrance for Agent Provocateur. Daisy Lowe recently took over from Kate Moss as the new face of the luxury lingerie line.
Implications - Since the recession, consumers have felt the urge to "peacock" -- get noticed and stand apart from the crowd. Consumers are doing this in a variety of ways including dressing in more provocative manners. Applying this idea to other industries, businesses will surely appeal to those who want to standout (without paying an arm and a leg).