Aiming to provide a space that allows men to enter and feel relaxed about finding the right collar, Daisuke Yamamoto designed the Diego Collar Keeper with these requirements in mind.
People who enter the store will certainly feel the air of luxury emanating from each of the collars. Set up like a high-end department store, the designs are placed in their own glass cases, and lit up with special in-table illuminators. The use of the glass casing units really add to that opulent element of the store, as shoppers feel as if they are looking at a piece of artwork, rather than a simple collar. Moreover, the store is situated away from the busy street area in the city, allowing for people to come in and feel that sense of relaxation.
Photo Credits: designboom