Southern-Inspired QSR Foods

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The Dairy Queen Chicken and Biscuits Basket is Satisfying

— April 1, 2020 — Lifestyle
The Dairy Queen Chicken and Biscuits Basket is one of the latest offering from the QSR brand that will offer patrons with a touch of Southern-inspired cooking to enjoy on their next visit. The basket is packed with the brand's chicken strips that are made with all-tenderloin white meat along with seven mini-biscuits, a serving of fries and a choice of dipping sauce. The meal is sure to come as a welcome addition for those who are craving a comfort meal without having to do any of the preparation work themselves.

The Dairy Queen Chicken and Biscuits Basket is available at participating locations now nationwide, but only for a limited time for patrons to try out.


Image Credit: Dairy Queen

Trend Themes

  1. Southern-inspired QSR Foods — The trend of QSRs offering Southern-inspired dishes with a modern twist offers opportunities for disruptive innovation in the fast food industry.
  2. Convenient Comfort Foods — The trend towards offering ready-made comfort food meals in QSRs provides opportunities for innovative food products and meal delivery services.
  3. Upscaling Traditional Fast Food — The trend of QSRs offering more sophisticated menu options for comfort foods presents opportunities for innovative packaging and marketing strategies.

Industry Implications

  1. Fast Food — QSRs can leverage the trend of offering ready-made comfort food meals to compete in the fast food industry.
  2. Food Delivery — The trend of offering ready-made comfort food meals in QSRs can be translated to food delivery services.
  3. Convenience Stores — Convenience stores can capitalize on the trend of Southern-inspired dishes and offer ready-made comfort food options for on-the-go customers.
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