Craig's is a Los Angeles-based ice cream brand specializing in dairy-free treats that are made with premium, cashew milk. The frozen desserts are 100% vegan and are available in four delicious flavors -- 'Sunset & Strawberry,' 'Melrose Mint Chip,' 'Kursten's PB Krunch,' and 'Killa' Vanilla.'
While Sunset & Strawberry is made with whole organic berries, Melrose Mint Chip features fresh peppermint and organic chocolate flakes. Additionally, Kursten's PB Krunch is made with creamy organic peanut butter and chocolate chunks while Killa Vanilla is infused with premium, Madagascar Vanilla Bean ingredients.
Craig's range of dairy-free treats is sold in packs that are customizable. These include 4 and 6-piece packs along with a 12-piece mini sampler pack of 3.6oz cartons.
Key Themes Behind This Trend
- Dairy-free Desserts
- Opportunity to create innovative and delicious dairy-free desserts for health-conscious consumers.
- Premium Vegan Products
- Increasing demand for high-quality vegan products presents a disruptive innovation opportunity in various industries.
- Customizable Packs
- Offering customizable packs of dairy-free treats allows for personalized consumer experiences and increased customer satisfaction.
Where This Applies
- Food and Beverage
- Innovative dairy-free desserts can disrupt the traditional dairy industry and capture the growing vegan market.
- Wellness
- The premium vegan products cater to the wellness industry, providing an alternative for health-conscious consumers.
- Packaged Goods
- Creating customizable packs of dairy-free treats opens up opportunities in the packaged goods industry, meeting consumer demands for personalized options.
