Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Retooled Hydrogen Pickups

The Daihatsu FC Deco Deck is a Green Cargo Hauler

— December 18, 2013 — Autos
While the Daihatsu FC Deco Deck might not have been the sexiest car to debut at the 2013 Tokyo Motor Show, it’s still worth a look due to its smarts. The Japanese automaker’s light truck sports a unique fuel cell that uses hydrazine-hydrate (hydrogen and nitrogen) instead of hydrogen as fuel. The FC Deco Deck also axes platinum, a staple of traditional fuel-cell vehicles, in favor of inexpensive and more commonly found materials.

The result is a light truck that doesn’t run on gas; it does, however, sport an on-board generator for emergency situations. While the truck is just a concept, its engine is intriguing and could be potentially be used to help boost the profile of fuel-cell vehicles.
Trend Themes
1. Alternative Fuel Vehicles - The use of hydrazine-hydrate as fuel in FC Deco Deck pickups presents a disruptive innovation opportunity for alternative fuel vehicles.
2. Platinum-free Fuel Cells - Removing platinum from fuel cells in FC Deco Deck pickups opens up the potential for a less expensive and more accessible fuel cell technology.
3. Emergency-ready Vehicles - With an on-board generator for emergency situations, FC Deco Deck pickups could set a trend for pickup trucks as emergency-ready vehicles.
Industry Implications
1. Automotive - The FC Deco Deck's technology presents a disruptive innovation opportunity for the automotive industry in the development and production of alternative fuel vehicles.
2. Energy - The use of hydrazine-hydrate in FC Deco Deck pickups research could present a disruptive innovation opportunity for the energy industry in fuel cell technology.
3. Emergency Services - FC Deco Deck pickups present a potential disruptive innovation opportunity for emergency services and transportation to improve their preparedness with Emergency-Ready Vehicles.
5.4
Score
Popularity
Activity
Freshness