With more people taking nail care in their own hands, brands are sharing accessible DIY tools and products like cuticle oils that share uplifting aromatic experiences. Klur's Surrounding Surfaces aromatic repair hand and cuticle oil boasts a blend of Australian sandalwood, clary sage, sweet orange and eucalyptus to share an experience that's meant to "ground the heart, clarify the mind and encourage the reduction of nervousness and anxiety."
The aromatic cuticle oil was expressly created to support the SummaEveryThang Community Center, which provides free organic produce boxes to families in the Watts and South Central Los Angeles communities. Now, by indulging in essential acts of self-care, people have an easy way to support community care at the same time.
What's Driving This Trend
- DIY Nail Care
- As more people take nail care into their own hands, there is an opportunity for brands to offer accessible DIY tools and products like cuticle oils.
- Aromatherapy Skincare
- The use of essential oils in skincare products, like Klur's cuticle oil, can provide uplifting and grounding experiences for consumers.
- Socially Conscious Beauty
- Beauty brands incorporating charitable initiatives, like Klur's support of SummaEveryThang Community Center, can increase customer loyalty and support social causes.
Who This Affects Most
- Beauty and Cosmetics
- The beauty industry can capitalize on the trend towards DIY nail care and incorporating aromatherapy and charitable initiatives into their product offerings.
- Natural and Organic Food
- Community-focused charitable initiatives, like the SummaEveryThang Community Center, can be supported and promoted by natural and organic food companies.
- Mental Health and Wellness
- Aromatherapy and self-care products in the beauty industry can be marketed as tools for mental health and wellness, opening up opportunities for cross-industry collaboration.
