At New York Fashion Week, The Blonds debuted its newest collection inspired by Moulin Rouge as part of a theatrical runway-meets-Broadway experience with stage performances and even a custom Ninebot KickScooter MAX that scooted down the runway. The fashion house collaborated with Segway to show off a high-fashion version of the electric scooter that was covered in Preciosa crystals to fit the glitzy showgirl theme of the anticipated NYFW event.
As The Blonds described, "This season the show is all about modern-day showgirls and Segway inspired us to create a showgirl on the go with a crystallized Ninebot KickScooter." As well as playing a part during the actual runway show, the electric scooters were also used to help the team members quickly make pre-show preparations backstage.
Image Credit: <i>IMG FOCUS</i>
Key Themes Behind This Trend
- Custom Electric Scooters
- Fashion brands are collaborating with electric scooter companies to create customized, high-fashion versions of popular scooters.
- Glitzy Fashion Shows
- Fashion runways are incorporating unique, theatrical elements like custom electric scooters to create immersive and memorable experiences.
- Fashion-technology Collaborations
- The collaboration between fashion houses and electric scooter companies showcases the growing intersection between fashion and technology.
Where This Applies
- Fashion
- The fashion industry has the opportunity to innovate by incorporating technology into runway shows and collaborations with other industries.
- Electric Scooter
- The electric scooter industry can explore partnerships with fashion brands to create customized and high-fashion scooter models for consumers.
- Event and Entertainment
- The event and entertainment industry can adopt unique and immersive elements like custom electric scooters to enhance fashion shows and other live experiences.
