There is quite an extensive collection of custom motorcycle designs within the industry and the key value of these often exclusive two-wheelers is their stories. The newest kid on the block in this category is the 2019 Limited Edition Indian Springfield Dark Horse. The motor vehicle is completed in collaboration between Indian Motorcycles and Jack Daniel's — two American brands that are celebrating a partnership of four years, choosing to recognize a "shared passion for quality, originality, and craftsmanship" by contributing to the canon of custom motorcycle designs.
The 2019 Limited Edition Indian Springfield Dark Horse is limited to 177 units and extravagantly priced at $36,999 USD. The silhouette is quite timeless, luxurious and elegant, with unique elements like "custom Jack Daniel’s single barrel badging."
Photo Credits: Indian Motorcycles
Key Themes Behind This Trend
- Custom Motorcycle Designs
- Opportunity for designers to create unique, personalized motorcycles that tell a story.
- Branded Collaborations
- Potential for partnerships between brands to create exclusive and limited-edition products, such as motorcycles.
- Luxury Motorcycles
- Growing demand for high-end, premium motorcycles with unique design elements and features.
Where This Applies
- Motorcycle Manufacturing
- Disruptive innovation opportunity in designing and producing custom motorcycles with exclusive branding collaborations.
- Branding and Marketing
- Opportunity to leverage collaborations with luxury motorcycle companies to enhance brand image and reach new target markets.
- Luxury Goods
- Potential for luxury brands to expand into the motorcycle industry by partnering with established manufacturers and creating limited-edition models.
