One of the standout new start-ups that showed off products at the Winter Fancy Food Show was Cusa Tea, which makes premium instant tea.
The brand's products are only made with organic teas and real fruit that has been processed with cold-brew tea steeping technology and vacuum crystallization. The result is a powdered product that is packaged in single-use sachets and boasts the ability to quickly dissolve in hot water for immediate enjoyment.
Unlike many tea products on the market, Cusa Tea makes varieties like Organic English Breakfast, Organic Oolong Tea, Mango Green Tea and Lemon Black Tea without fillers, additives and artificial ingredients. Cusa Tea is a product that helps to do away with kettles and tea bags, offering a simplified drinking experience, especially for consumers who constantly find themselves on the go.
What's Driving This Trend
- Premium Instant Tea
- Opportunity for creating convenient, high-quality tea products that dissolve in hot water for immediate consumption.
- Cold-brew Tea Steeping Technology
- Potential for innovation in tea processing methods that utilize cold-brew steeping and vacuum crystallization for enhanced flavor and convenience.
- Clean Label Tea Products
- Demand for tea options made with organic ingredients and free from fillers, additives, and artificial ingredients.
Who This Affects Most
- Beverage Manufacturing
- Disruptive opportunities in the beverage industry by developing and producing premium instant tea products with organic ingredients and improved flavor profiles.
- Packaging
- Innovative packaging solutions for single-use sachets that efficiently dissolve in hot water, providing convenient and mess-free tea preparation.
- Ready-to-drink Market
- Potential for disrupting the ready-to-drink market by offering premium, clean label tea options that cater to busy consumers on the go.
