Italian design studio Pininfarina is known for its close association with iconic supercar brands such as Ferrari and Alfa Romero, but the design house is also making a splash in the urban architecture world, with its moves into this sphere best exemplified by the Faria Lima Avenue residential tower in the Brazilian city of Sao Paolo.
Constructed by Brazilian company Cyrela, this residential tower features an elegant, curvy design that is inspired by the motions and influence of the wind. The tower covers 22,000 square feet of space, and contains 92 apartments in its 23 stories.
Ultimately, this gorgeous residential tower speaks to how design expertise in one area can be used to inform and influence ventures in other markets, and with spectacular results.
Key Themes Behind This Trend
- Automotive Design-influenced Architecture
- There is an opportunity for design firms to bring elements of automotive design to residential and commercial architecture projects, creating visually unique and striking structures.
- Inspired by Nature Architecture
- Incorporating natural elements and motions into architecture projects creates stunning designs, and presents opportunities for architects and designers to create eco-friendly buildings.
- Design House Expansion
- Design agencies can expand their expertise and services into other markets, such as architecture, and create new revenue streams and diversify their portfolio.
Where This Applies
- Architecture
- Architects can incorporate elements of automotive design and nature into their projects, creating visually stunning and unique buildings.
- Design
- Design firms who specialize in one area can expand their services into other markets, such as architecture, and showcase their skills and innovation in new ways.
- Real Estate
- Real estate companies can partner with design firms to create unique and visually appealing residential and commercial properties that stand out in a crowded market.
