Top 25 Toy Trends in May

From Debate-Starting Card Games to Inflatable Dinosaur Toys

The top May 2018 toys include everything from motorcycle-inspired rocking chairs to official board games released by the CIA, as well as a mix of both high- and low-tech options for entertainment and education.

Classic kids toys like piggy banks and bubble-blowing wands are being unique new makeovers, with GoSave offering a connected plaything that helps to make money-saving fun and Candylicious Bubbles' Chocolate Bunny releasing edible chocolate-flavored bubbles.

Some of the most educational toys for kids that offer both tangible elements and digital learning include Microsoft's Project Zanzibar playmat, the empowering robotic dolls from Smartgurlz and the MangoBot toy, which helps to teach kids how to code in an easy-to-understand and intuitive way—without having to use a screen.

SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 81%
Activity 86%
Freshness 8%
Interactive Digital Playmats
CATEGORY
Life-Stages
Interactive Digital Playmats
Recycled Plastic Kids Books
CATEGORY
Eco
Recycled Plastic Kids Books
Biscuit Brand Board Games
CATEGORY
Life-Stages
Biscuit Brand Board Games
CIA-Created Board Games
CATEGORY
Life-Stages
CIA-Created Board Games
Plush Child Nutrition Kits
CATEGORY
Lifestyle
Plush Child Nutrition Kits
Chocolate-Flavored Blowing Bubbles
CATEGORY
Life-Stages
Chocolate-Flavored Blowing Bubbles
Streetwear Glow Stick Keychains
CATEGORY
Life-Stages
Streetwear Glow Stick Keychains
STEM-Encouraging Robotic Dolls
CATEGORY
Life-Stages
STEM-Encouraging Robotic Dolls
Princess-Themed Board Games
CATEGORY
Life-Stages
Princess-Themed Board Games
Miniature Villain Statues
CATEGORY
Life-Stages
Miniature Villain Statues
Color-Changing Toy Brand Cereals
CATEGORY
Life-Stages
Color-Changing Toy Brand Cereals
Realistic Figurine Collectibles
CATEGORY
Life-Stages
Realistic Figurine Collectibles
Earth Day Kid's Collectibles
CATEGORY
Eco
Earth Day Kid's Collectibles
Film Anniversary LEGO Sets
CATEGORY
Art & Design
Film Anniversary LEGO Sets
Terrifying Alien Collectibles
CATEGORY
Life-Stages
Terrifying Alien Collectibles
Developmental Toy Subscription Services
CATEGORY
Life-Stages
Developmental Toy Subscription Services
Inflatable Dinosaur Toys
CATEGORY
Life-Stages
Inflatable Dinosaur Toys
LEGO-Recreated Subway Systems
CATEGORY
Autos
LEGO-Recreated Subway Systems
Debate-Starting Card Games
CATEGORY
Life-Stages
Debate-Starting Card Games
Connected Gamified Piggy Banks
CATEGORY
Lifestyle
Connected Gamified Piggy Banks
Architecture-Themed Kids Toys
CATEGORY
Life-Stages
Architecture-Themed Kids Toys
Motorcycle-Inspired Rocking Toys
CATEGORY
Life-Stages
Motorcycle-Inspired Rocking Toys
Screenless Coding-Teaching Toys
CATEGORY
Life-Stages
Screenless Coding-Teaching Toys
Fidget Toy Candies
CATEGORY
Life-Stages
Fidget Toy Candies
LEGO-Made Modular Furniture Pieces
CATEGORY
Art & Design
LEGO-Made Modular Furniture Pieces

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