Curvaceous Retro Roadsters

The 'Bugatti Baby II' Pays Tribute to One of Icons Of Race Car Driving

French luxury automobile maker Bugatti is launching a scale retro roadster version of one of its most iconic creations, the Bugatti Baby.

Created to mark the 110th anniversary of Bugatti, the brand new Bugatti Baby II is a purely electric vehicle that makes use of lithium-ion batteries that work to churn out a top speed of 45 km/h. Like its much older predecessor, the Bugatti Baby II borrows much of its style cues from the Type 35 retro roadster, with a heady combination of curvy lines and an unabashedly old-school upright stance.

With only 500 units set to be made available for a price of $33,734 apiece, it's evidence that this retro roadster is designed to be a collector's piece, making it a worthy tribute to one of Bugatti's most recognizable automobiles.

Scale Retro Roadsters
Disruptive innovation opportunity: Develop affordable and technologically advanced scale models of iconic retro roadsters.
Purely Electric Vehicles
Disruptive innovation opportunity: Improve lithium-ion battery technology to enhance the performance and range of electric vehicles.
Collector's Edition Vehicles
Disruptive innovation opportunity: Create limited edition vehicles that cater to the demand of collectors and enthusiasts.

Where This Applies

Automotive Manufacturing
Disruptive innovation opportunity: Integrate electric vehicle technology into classic car manufacturing, meeting the demands of both modern and vintage car enthusiasts.
Toy and Collectibles Industry
Disruptive innovation opportunity: Develop high-quality collectible replicas and scale models of iconic vehicles, targeting both adult collectors and children.
Battery Technology
Disruptive innovation opportunity: Research and develop new battery technologies that provide higher performance and longer range for electric vehicles.
SCORE
1.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 6%
Freshness 8%

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