This cultural olive oil branding was designed by the creative agency 'Left Graphic.'
With strict instructions to reflect the brand's roots that are based in the Greek island of Crete, the agency chose to be inspired by the culture to create a unique font. By studying symbols from Minoan writing, the design agency created a unique font that appears in gold on the bottles. In addition to this, the oils are packaged in clay bottles -- a reference to the clay pots that held oil in the Minoan era.
This cultural olive oil branding effectively promotes a historically relevant food item that functions as a unique talking point as well as an eye-catching packaging example.