Bright Wood Blocks

Julian Robin and the Cub Lamp, a Block of Wood and a Lamp

French designer Julian Robin has designed a tricky piece of furniture. The Cub Lamp looks like a normal block of wood (because it's totally normal to have a block of wood sitting in your house), until you turn it on (and I know you know how to do that) and it becomes a light. The interior of the Cub Lamp is etched with a leaf design.

The contrast between on and off presents a comment on nature. When off, the Cub Lamp bares little resemblance to its original form. When on, the tree the wood once was shines through.

Dual-purpose Furniture
Designing furniture that serves multiple purposes, such as a block of wood becoming a lamp, offers both practical and aesthetic benefits.
Nature-inspired Decor
Incorporating natural elements and motifs, like the leaf design etched in the Cub Lamp, into furniture and decor can add a calming and organic feel to spaces.
Unconventional Lighting
Exploring unique and unexpected ways to incorporate lighting, such as the seemingly ordinary block of wood becoming a lamp, creates opportunities for innovative and eye-catching designs.

Sectors Adopting This

Furniture Design
Furniture designers can use the concept of dual-purpose furniture to create pieces that are both functional and visually interesting.
Home Decor
Home decor companies can incorporate natural elements and motifs into their designs to create a soothing and on-trend aesthetic.
Lighting Design
Lighting designers can create unconventional lighting fixtures that mimic everyday objects, like the Cub Lamp, to add a playful and unexpected element to spaces.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 24%
Freshness 8%