Crystal City Mind is a giant piece of public art made from high-grade steel. It features reflective facets on one side that reflect the surrounding landscape.
Crystal City Mind's creators, Coordination and diephotodesigner.de, have taken this giant design and toured the big cities of the world. Crystal City Mind is designed to artistically capture the surrounding cityscape. Most recently, this sculpture of a giant paper plane appeared in Berlin.
Implications - Turning public spaces into places of art is a great way to address the desires of customers with a busy lifestyle who rarely have time to enjoy the small beauties of life. Companies that provide products with easily accessible ways to relax or packaging that gives a quick glimpse of serenity are great ways to appeal to this growing consumer base.