Mexican Pizza Pool Floats

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Del Taco is Selling a Limited-Edition Crunchtada Pool Floatie

— May 24, 2021 — Marketing
This summer, you can take your backyard pool game to the next level with Del Taco's new Crunchtada Pool Floatie.

For those unfamiliar, Del Taco's Crunchtada is a loaded tostada that can be considered a crunchy Mexica pizza of sorts. Now the chain is paying homage to one of its most popular items with the launch of a limited-edition pool floatie in the shape of a Crunchtada. The new Crunchtada pool floatie is four feet in diameter and features a graphic that depicts a tostada covered with beans, tomatoes, lettuce, and cheese. As the online description reads: "It’s the summer of Crunchtada! Enjoy this limited-edition, custom pool floatie – big enough for lounging, snacking and relaxing all summer long."

Crunchtada Floatie will be available to purchase starting on Monday, May 24, 2021 at 9: 00 a.m. PST from the Del Taco webstore, while supplies last.

Image Credit: Del Taco

Trend Themes

  1. Food-inspired Pool Floaties — Opportunity for companies to create food-inspired pool floaties for customers.
  2. Branded Merchandise — Opportunity for companies to create branded merchandise to promote their products.
  3. Limited-edition Products — Opportunity for companies to create limited-edition products to drive sales.

Industry Implications

  1. Fast Food — Fast food chains can use branded merchandise to promote their products and drive sales.
  2. Outdoor Recreation — Outdoor recreation companies can expand their product offerings to include themed pool floaties.
  3. E-commerce — E-commerce companies can partner with popular brands to sell limited-edition products to their customers.
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