This summer, you can take your backyard pool game to the next level with Del Taco's new Crunchtada Pool Floatie.
For those unfamiliar, Del Taco's Crunchtada is a loaded tostada that can be considered a crunchy Mexica pizza of sorts. Now the chain is paying homage to one of its most popular items with the launch of a limited-edition pool floatie in the shape of a Crunchtada. The new Crunchtada pool floatie is four feet in diameter and features a graphic that depicts a tostada covered with beans, tomatoes, lettuce, and cheese. As the online description reads: "It’s the summer of Crunchtada! Enjoy this limited-edition, custom pool floatie – big enough for lounging, snacking and relaxing all summer long."
Crunchtada Floatie will be available to purchase starting on Monday, May 24, 2021 at 9: 00 a.m. PST from the Del Taco webstore, while supplies last.
Image Credit: Del Taco
Key Themes Behind This Trend
- Food-inspired Pool Floaties
- Opportunity for companies to create food-inspired pool floaties for customers.
- Branded Merchandise
- Opportunity for companies to create branded merchandise to promote their products.
- Limited-edition Products
- Opportunity for companies to create limited-edition products to drive sales.
Where This Applies
- Fast Food
- Fast food chains can use branded merchandise to promote their products and drive sales.
- Outdoor Recreation
- Outdoor recreation companies can expand their product offerings to include themed pool floaties.
- E-commerce
- E-commerce companies can partner with popular brands to sell limited-edition products to their customers.
