These new Crumpton Oaks ciders are being launched by the brand to offer Millennial shoppers a flavor that has their taste preferences in mind. The ciders come in Dark Fruit and Cherry & Berry flavor options, which are both available now in both two-liter bottles as well as four-packs of cans. The drinks maintain a premium flavor experience that is also focused on accessibility with a competitive price point for consumers to easily pinpoint thanks to its on-pack placement.
Brand Manager Alison Reilly spoke on the new Crumpton Oaks ciders saying, "Cherry & Berry is a well-known flavor combination in soft drinks but completely new to the cider category. The cider market over-indexes with older consumers, but we know from our data insights that Crumpton Oaks is increasingly attracting a younger consumer. Twenty-eight to thirty-four-year-olds also account for the biggest share in total fruit cider growth which presents a huge opportunity for Crumpton Oaks – especially via innovative fruit flavors like Cherry & Berry.”