Ryanair--the airline that came up with the “Pay to Pee” concept--isn’t finished cutting costs and creating fees, but they may have run out of ideas. Ryanair is now offering €1,000 to anyone who can submit the next best idea for a new fee to sock passengers with.
Ryanair obviously believes that all publicity is good publicity--and it’s working. I’m thinking a “Pay Per Garment” would work nicely. Certainly I would pay full fee to be fully-clothed, but hopefully the sweet young things would save as much as possible by wearing as little as possible.
What's Driving This Trend
- Crowdsourcing Fees
- Opportunity for companies to engage customers in creating innovative fee structures.
- Cost-cutting Strategies
- Companies can explore unconventional ways to reduce expenses and create new revenue streams through fees.
- Publicity Stunts for Brand Awareness
- Creative promotional strategies can generate buzz and attract attention to a company's offerings.
Who This Affects Most
- Airlines
- Airlines can seek input from customers to develop unique fee models and improve their profitability.
- Hospitality
- Hotels and resorts can leverage crowdsourcing to identify new revenue-generating opportunities and enhance guest experiences.
- Entertainment
- Companies in the entertainment industry can explore innovative fee structures to differentiate themselves and create excitement among consumers.
