What is the trend of shareable cracker packaging?

Convenient packagings that encourage sharing, an idea that can be adopted by other snack manufacturers.

What is the trend of gourmet flavors in snacks?

The inclusion of high-end flavors in snack items is a rising trend that indicates an opportunity to differentiate and add value to a snack product.

What is the trend of healthy snacks?

Healthy snacks that offer a light and flavorful snack option can become a popular trend that consumers will prioritize and appreciate.

What are the implications for the food packaging industry industry?

The innovative packaging designs that make snack foods more shareable can improve customer satisfaction and potentially lead to higher sales.

What are the implications for the snack food industry industry?

The addition of gourmet flavors and healthier snack options can create new markets for snack companies and attract more health-conscious customers.

What are the implications for the millennial marketing industry industry?

Developing marketing campaigns targeted at millennials who are driving the demand for snack foods can result in stronger sales and brand loyalty.

Shareable Cracker Packaging : Crisp & Thin

Shareable Cracker Packaging

The New Ritz Crisp & Thin Packets are Meant to Facilitate Sharing

Katherine Pendrill — June 10, 2016 — Lifestyle

References: ritzbakery & foodbev

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In an effort to cater to the growing demand for shareable snacks, Ritz Crisp & Thin will now be packaged in handy 100 gram bags. With gourmet flavors such as Sweet Red Chilli and Oven Roasted Chicken, the crackers are sure to appeal to snack-obsessed millennials.

Ritz Crisp & Thin launched last May and has quickly become a best-seller in the UK. The crackers themselves are made from thinly sliced potato that has been oven-baked until crispy and seasoned with gourmet ingredients. Now the crackers are available in handy 100 gram bags that make them ideal for sharing.

Designed to serve as a healthy alternative to chips and other high-calorie snack foods, the potato-based crisps are perfect for those looking for a light and flavorful snack option.

Trend Themes

Shareable Cracker Packaging — Convenient packagings that encourage sharing, an idea that can be adopted by other snack manufacturers.
Gourmet Flavors in Snacks — The inclusion of high-end flavors in snack items is a rising trend that indicates an opportunity to differentiate and add value to a snack product.
Healthy Snacks — Healthy snacks that offer a light and flavorful snack option can become a popular trend that consumers will prioritize and appreciate.

Industry Implications

Food Packaging Industry — The innovative packaging designs that make snack foods more shareable can improve customer satisfaction and potentially lead to higher sales.
Snack Food Industry — The addition of gourmet flavors and healthier snack options can create new markets for snack companies and attract more health-conscious customers.
Millennial Marketing Industry — Developing marketing campaigns targeted at millennials who are driving the demand for snack foods can result in stronger sales and brand loyalty.

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