The Carr’s Melts Italian Herbs flavour is being added to the brand's product roster as an herbaceous snack that doesn't skimp when it comes to crispness.
The crackers are achieved with the brand's namesake Melts recipe and will melt effortlessly on the palate when enjoyed on their own or with your choice of topping. The herbaceous flavor makes the crackers perfect for pairing with delicate cheeses to help balance the flavors and textures perfectly. The crackers are arriving in 150-gram boxes in the UK where they're priced at £1.59 each.
Marketing Director - Savoury at Plaids UK&I Leighton Wall commented on the new Carr’s Melts Italian Herbs flavour saying, "The irresistible meltability, crisp cracker and deep flavour of our Carr’s Melts range has helped it to win over shoppers who are looking for quality snacks which deliver on taste. We’re confident that the product will be a hit amongst existing Carr’s Melts fans, as well as new shoppers looking to shake up their savoury snacks – whether they’re nibbling on the crackers straight from the box or piling them high with their favourite toppings.”
Why This Trend Is Growing
- Herbaceous Snacks
- There's an opportunity to explore other herbaceous snack options with unique flavors, using real herbs and spices.
- Cheese Pairing Snacks
- There's room for exploration in snacks that perfectly pair with delicate cheeses, from crackers to chips and other types of snack products.
- Crisp Texture Snacks
- Snack products with a distinctive and memorable crispness that can distinguish the product in the market, using different recipes and techniques.
Industries Being Reshaped
- Snack Foods
- There's an opportunity to expand the savory snack market with unique product offerings that appeal to consumers tastes, textures and flavors preferences.
- Cheese Products
- There's potential for creating cheese products that pair well with different types of snack products, from cheeses to spreads, dips, and more.
- Consumer Packaged Goods
- Crispy and herbaceous snacks can be part of a larger trend towards innovation in the packaged food industry, using new ingredients or new approaches to conventional techniques.
