Pop culture and oral care met hand-in-hand in the Crest 3D White Shakira spots that dominated airwaves last year. In addition to enlisting the help of the Columbian singer, Oral-B and Crest 3D White also helped the star raise funds for her charity, the Pies Descalzos Foundation.
The charitable organization raises funds for impoverished children who are given access to basic human rights and the opportunity to gain a valuable education. In addition for being a lucrative deal for both parties, the Crest 3D White Shakira endorsement deal was also a charitable effort that raised $500 thousand for the star's children's aid organization.
While Shakira is not the first celebrity to support an oral care brand, she is a star who encourages charity through her work as a brand ambassador.