Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Crest 3D White Shakira Partnership Raises Funds for Kids in need

 - Jun 30, 2015
References: businesswire
Pop culture and oral care met hand-in-hand in the Crest 3D White Shakira spots that dominated airwaves last year. In addition to enlisting the help of the Columbian singer, Oral-B and Crest 3D White also helped the star raise funds for her charity, the Pies Descalzos Foundation.

The charitable organization raises funds for impoverished children who are given access to basic human rights and the opportunity to gain a valuable education. In addition for being a lucrative deal for both parties, the Crest 3D White Shakira endorsement deal was also a charitable effort that raised $500 thousand for the star's children's aid organization.

While Shakira is not the first celebrity to support an oral care brand, she is a star who encourages charity through her work as a brand ambassador.