Nocturnally Illuminated Outerwear

The Crescent Windshell is Subtle in Daylight and Bright at Night

Many cyclists do care about how they look and often op out of purchasing flashier jackets, even if they guarantee superior visibility after sunset. The Crescent Windshell is wonderfully unoffensive and would certainly appeal to those bikers who appreciate a much more subtle sporty style.

Designed by Lunis Reflective, this windbreaker is made in a weather-resistant material that's remarkably lightweight. The fine fabric can be folded or scrunched up into a tiny pouch and kept in your pocket when it's not needed. Made in a universally-flattering black, the Crescent Windshell is patterned with a repeated T-shaped motif that's applied in a highly reflective silver. The design is barely visible during the day but, after dark, it's discernible from quite a distance away.

Reflective Sportswear
Designing sportswear with reflective materials and patterns for nighttime visibility.
Subtle Nighttime Visibility
Creating products with subtle daytime designs that become more visible at night with reflective elements.
Multi-functional Apparel
Designing apparel that is lightweight and can be compactly stored when not in use.

Industries Being Reshaped

Sportswear
Opportunities to design sportswear with reflective materials and patterns for nighttime visibility.
Outdoor Gear
Creating apparel and gear for outdoor enthusiasts that can be compactly stored when not needed.
Cycling Industry
Opportunities to design cycling wear that balances both daytime subtlety and nighttime visibility.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 33%
Freshness 8%