A person's expectations of an event can sometimes be much more pleasant than the reality. Sometimes, a cool summer pool party happens to be more for a dog than for the guests. A consumer suddenly finds themselves the owner of many new hats they ended up buying on Black Friday. Weeks spent looking for a perfect prom dress and the right hairdo can turn into a waste of time on the two things that will embarrass you for the rest of your life. There's also that awkward silence around the cake at an office birthday party.
We all know these painfully familiar situations, so the team at Crello decided to create a series of event posters that would tell the truth. These honest posters for weddings, pool parties and job interviews created by Crello were based on collective life experiences.
What Makes This Trend Stand Out
- Truthful Marketing
- Brands can disrupt traditional marketing by embracing honesty in their advertising.
- Humorous Authenticity
- Businesses can create engaging content by using humorous and authentic messaging that resonates with consumers.
- Anti-glamour Aesthetics
- There's an opportunity for companies to embrace anti-glamour aesthetics, using a more straightforward and truthful approach in their designs.
Sectors Adopting This
- Advertising
- There is an opportunity for advertisers to disrupt traditional marketing by embracing honesty in their messaging.
- Graphic Design
- Graphic designers can create engaging content by using humorous and authentic messaging that resonates with consumers.
- Event Planning
- Event planners can embrace anti-glamour aesthetics and use a more straightforward and truthful approach in their designs to create more authentic experiences for guests.
